Take the Media Integrity Challenge!
In an era increasingly defined by media distrust, echo chambers, and accusations of fake news, the Media Integrity Challenge (MIC) proposes a bold and constructive experiment: what happens when journalists from opposite sides of the media spectrum step into each other’s newsroom?
The Challenge
Two newsrooms agree to a week-long personnel exchange, trading one anchor and 2–3 staffers. During their residency, participants report on the host newsroom’s editorial process, fact-checking protocols, decision-making hierarchies, and content creation practices. Each team will then present its findings on the host network.
Our Documentary Team:
The MIC documentary crew acts as a neutral observer, capturing the process, behind-the-scenes decisions, key moments of friction, collaboration, and transformation. Using broadcast content and exclusive B-roll from both organizations, the final product will be a thought-provoking series or feature-length documentary.
Our ultimate goal is to rebuild trust in our news agencies, and also help viewers take a critical look at how their news is made, while capturing the experience along the way.
Marjorie Taylor Greene calls NPR and PBS “radical left-wing echo chambers.” During a PBS sponsored event at KQED studios in April of 2025, Jason Durie suggested to Newshour’s Executive Producer, Sara Just, that she invite a popular right-leaning personality such as Joe Rogan to do a residency at Newshour. This is how the idea of the Media Integrity Challenge was born.
